Social media is one of the most powerful tools available to businesses today. It allows them to reach billions of potential customers and build a loyal following of engaged and enthusiastic fans. However, due to the constantly changing nature of social media, it is essential to regularly audit your strategies to ensure that they stay up-to-date and ultimately deliver maximum impact.

It shouldn’t be a surprise to hear that marketers consider Facebook an important and powerful marketing tool. With around 2.9 billion active users on the platform, anyone can leverage Facebook’s advertising feature to create targeted campaigns around users’ behaviours, interests, locations, gender, and more.

This is pretty much my personal “tagline” as I use it so abundantly. As I often tell clients, viral brand videos always start with a healthy ad budget and planned spontaneity.

Social media is a visual platform. That's why visuals are one of the essential elements of a successful social media strategy.

AIDA - the age-old ad model of the cognitive steps of people's buying process. This model works tremendously well with social media advertising. But, for it to be the most effective, you can’t forget to add the R….

TikTok has over one billion users from all corners of the world who rely on it for creativity, culture, and self-expression. As the platform continues to grow, so do the advertisers who are now using it.