How To Create A Facebook Carousel Ad: Tips and Tricks You Need to Know
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Are you wondering how to create a Facebook carousel ad? If so, you’re not alone. That’s because carousel ads have remained fairly uncommon among advertisers, with many marketers still figuring out how best to use them. But that doesn’t mean they aren’t effective. In fact, given the right circumstances and niche, carousel ads can be extremely powerful. That said, it remains a more nuanced strategy than something like a straightforward image or video ad; as such, there are some tips and tricks you need to know before diving in. Whether you’re just starting with Facebook ads or looking for ways to improve your current setup, read on for everything you need to know about creating a Facebook carousel ad.
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What is a Facebook Carousel Ad?[br_tc][br_tc]A Facebook carousel ad is a multi-panel ad unit that allows advertisers to show multiple images or pieces of content in a single ad. The ad unit is meant to mimic the “scrollable” experience you could have when browsing on Facebook. To drive home the point that carousel ads are meant to be scrolled, most advertisers include a “website” call-to-action button in the upper left corner of the ad. The possibilities here are pretty much endless, as you can mix and match any type of content you’d like within each ad panel. Typical examples include a combination of a photo or video and one or more product shots, photos of in-store customers, or product testimonials. Alternatively, you could use the ad to direct readers to a longer-form piece of content, such as an article, blog post, or special offer.
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How to Create a Facebook Carousel Ad
[br_tc]As with any ad, to create a carousel ad, you first need to get into the advertising section of your Facebook account. From there, select “Create Ad” and select “Carousel” from the drop-down menu. Once in the carousel creation screen, you’ll be prompted to add your first ad panel, giving you a chance to showcase your product or service right away. After your first ad is set up, the rest of the process is mostly the same as creating a standard ad, with the only real difference being you’ll have the chance to add up to nine ad panels for your carousel. Once you add each subsequent ad panel, you’ll have the chance to edit the content within each ad, as well as decide when it should rotate into view on the carousel.
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Why Are Carousel Ads Effective?
[br_tc]As you’ve probably already gathered by now, one of the biggest reasons carousel ads are worth trying is that they essentially let you display more content in a single ad. That’s a big deal because Facebook’s algorithm rewards longer engagement times. That means you’re more likely to show up when someone is browsing the site if your ad keeps them scrolling for longer. Thus, by showing multiple images or pieces of content within a single ad, you’re likely to hold the reader’s attention for a longer period of time, increasing the chance that they’ll click through and purchase your product or service.
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When to Use Facebook Carousel Ads
[br_tc]Now that we’ve covered the basics of how to create a carousel ad, it’s time to talk about when you should actually use them. To help you determine if this ad format is right for your campaign, ask yourself the following questions: - Are you trying to introduce a new product or service? - Are you promoting seasonal items? - Are you targeting a long-tail keyword? If you answered yes to any of these questions, then a carousel ad could be a great fit for your campaign. Keep in mind that for carousel ads to be most effective, you’ll want to be targeting a large audience, like 10,000 people or more.
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Tips for Creating a Successful Facebook Carousel Ad
[br_tc]Now that you know how to create a Facebook carousel ad and when to use them, let’s talk about how you can make your carousel ads truly stand out compared to the competition. To do that, we recommend following these tips: - Use eye-catching images. - Keep your messaging consistent. - Keep the number of ad panels to a minimum. - Add a website call-to-action button.
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Carousel ads are a great way to showcase multiple pieces of content in a single ad, increasing engagement times and getting more people to click through to your website. To create one, you first need to create a regular Facebook ad, then add as many ad panels as you’d like. You can mix and match different types of content within each ad panel, making carousels a versatile ad format. Be sure to follow these tips for creating a successful carousel ad to maximize your results.
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