Should TikTok be Part of Your Plan?
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The world of social media is constantly changing, and new apps are coming out every day with different features and functions. If you’re trying to figure out which of these networks might work best for your marketing strategy, I’m here to help. This article will explore the first steps of how to use Tik Tok for marketing and why you should consider it.
Whether you want to use it as a standalone campaign or incorporate it into your larger marketing strategy, this article has everything you need to know about TikTok as a marketing tool. Read on to learn more.
What is TikTok?
TikTok is an app that allows users to upload short videos, music clips, and pictures. It’s different from the other short video apps out there, like Snapchat, in that it’s not content-based—you’re not creating “stories” with TikTok. Instead, you’re posting one-off “clips,” between 15 seconds to three minutes. TikTok also has a feature called “likes,” which is similar to other social platforms and is a virtual thumbs-up that allows users to show appreciation for each other’s posts. TikTok has about 300 million users worldwide, and the company is headquartered in Beijing, China. TikTok is primarily used by teens and young adults, and you’ll see a lot of people using it to post silly videos, like lip-synching to songs or posting beauty tutorials. TikTok is a great platform for businesses that want to appeal to younger demographics, as it’s particularly popular with users ages 13 and up.
How to Use TikTok for Marketing
TikTok is a social network where users will (and should) have no idea that your business is trying to reach them. In order to make TikTok part of your marketing strategy, you’ll need to create an account and engage with your followers. Find your audience – The first thing you’ll want to do if you want to use TikTok for marketing is to find your target audience. Whilst TikTok is more popular with the sub-25 age demographic, there are still plenty of people using and watching content on the platform so… Find your niche – Not every TikTok user is a good fit for your business, so now that you know whom you’re looking for, you’ll want to find your niche within this group. Look to experiment with content in the first instance, testing and refining what works and what aligns with your brand and brand goals. Don’t go over the top in production levels at this stage, start rapid, post often and test, test, test. Then once you have your audience and your niche, go hard, lift the production levels, and keep a strong cadence to your content, remembering you are rewarded by the algorithms for regular posts that get engagement. Whatever you do, don’t stop testing and watching the stats, you always want to learn and respond to what your audiences are most interested in.
Why Adding Tik Tok to Your Marketing Strategy is a Good Idea
TikTok is a good platform for businesses of any industry and almost any type of product. TikTok is a highly visual app, which means that brands with a strong visual identity will do especially well there. If you’re trying to reach younger users, TikTok is a great place to start. It has a high user base of users aged 13-24, and users are spending a lot of time there, with an average of 35 minutes per day. There are a few other reasons why TikTok might be a good option for your marketing strategy. First, TikTok is popular with a wide range of users, including those who are not interested in social media. It’s also free to use, making it available to businesses of all sizes. There is any number of subcultures in TikTok, from a strong car community to scientists teaching through experiments and so much more. You are only limited by your eagerness to create.
Three Ways You Can Use Tik Tok to Market Your Business
Tik Tok is a great platform for businesses seeking to reach younger demographics. However, that doesn’t mean that it’s only useful for businesses trying to appeal to teens and young adults. No matter your target audience, Tik Tok can be an effective advertising and marketing tool. Target specific groups – If you’d like to focus your Tik Tok marketing on a specific group, Tik Tok’s targeting features make it easy. You can choose to target users by age, gender, location, language, and social media usage, so you’ll be able to narrow down your audience to include only the people you’re trying to reach. Make use of the app’s features – Tik Tok is a unique platform, and one of its best features is the “likes” feature. This allows users to show appreciation for each other’s content, which means that your Tik Tok posts have the potential to go viral. Tik Tok also allows you to host live streams, which gives your business even more potential to reach a wide audience. Integrate it into your current strategy -note, that you need to get over 1,000 followers before the “live-stream” feature becomes available to your account. Tik Tok also allows you to promote your posts, meaning that you can reach even more people using Tik Tok as part of your marketing strategy.
Bottom line
Tik Tok is a great platform for businesses of all types and is a good option for reaching younger audiences. Tik Tok is free to use, making it available to businesses of all sizes, and it allows you to integrate your content with other social media channels. I’d encourage you to test and explore the platform as you’ll be surprised with the results.
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