PUSHING BUTTONS AND MAKING CONTENT

I’m a creator and innovator with a passion for social and digital media mixed with technology and advertising. I have an entrepreneurial mindset and a love for company culture and building brands.

I have worked with some of New Zealand’s most passionate brands. Building stories through social and digital media that inspire an authentic connection to their brand.

I have led and motivated teams within Ad Agencies and clients, driving their passion and helping them fulfil their goals.

About

Since 2008 I have spent the majority of my career working with premier brands.

This was predominantly in digital and social media, from the early days of consulting on how to set up a Facebook page to the later years of creative engagements across social and digital platforms. Here is a snapshot of some of the brands I have worked with:

Things that keep me busy

My main driver is my family—especially inspiring my kids to be challengers, to be bold, and to always ask why. Beyond that, I spend most of my time in the world of AI, social media, digital, advertising, and innovation. I’m passionate about pushing buttons, making content, and creating at TAG.

I specialize in digital storytelling for brands, focusing on developing authentic stories that resonate from the heart and soul of every brand I work with. Collaborating with a team of digital specialists, we transform engagement into long-term, meaningful connections with customers through digital and social media platforms.

My "Why" is to inspire people to be different and live their best lives. I love sharing knowledge—whether through Social Media NZ, Social Media Club, or simply over a coffee. I’m always eager to understand what makes people who they are and why they do what they do.