Social media is one of the most powerful tools available to businesses today. It allows them to reach billions of potential customers and build a loyal following of engaged and enthusiastic fans. However, due to the constantly changing nature of social media, it is essential to regularly audit your strategies to ensure that they stay up-to-date and ultimately deliver maximum impact.

With inboxes bursting with emails, how do you cut through and stand out? Is email still relevant? Does email have a place in modern marketing when we have tools like social media?

This is pretty much my personal “tagline” as I use it so abundantly. As I often tell clients, viral brand videos always start with a healthy ad budget and planned spontaneity.

Social media is a visual platform. That's why visuals are one of the essential elements of a successful social media strategy.