The Three Hardest Challenges in Social Media Content Production in 2024
How to Overcome Them
Social media has become an essential tool for businesses and influencers, but staying ahead of the curve can feel like a constant uphill battle. In 2024, social media platforms are more dynamic than ever, with evolving algorithms, trends, and user expectations. Here, we’ll discuss the three most challenging aspects of content creation today and provide actionable tips to help you thrive.
1. The Consistency Conundrum: Maintaining Quality and Frequency
Producing high-quality content regularly across multiple platforms is one of the hardest challenges in social media. In 2024, the demand for diverse content types—videos, images, long-form posts, and interactive stories—has only increased. Balancing creativity with frequency while maintaining a strong brand voice takes effort and planning.
How to Overcome This Challenge:
Batch Create and Schedule Content: One of the best ways to ensure consistency is by planning and batch-creating content ahead of time. Tools like Later and Hootsuite allow you to schedule posts across platforms, giving you the breathing room to focus on creativity while ensuring regular updates【29】【33】.
Repurpose Content: Instead of creating entirely new content for every platform, repurpose your best-performing posts across different formats. For instance, a blog post can become an Instagram carousel, a tweet thread, or even a YouTube video【33】.
Focus on Evergreen Content: Edutainment (content that educates while entertaining) continues to thrive in 2024. Educational content, particularly evergreen topics, can gain views long after the initial post date, adding value over time【29】.
2. Audience Engagement: Keeping Your Community Active
Engaging with your audience is another significant challenge. Organic reach on platforms like Instagram and Facebook continues to decline, making it harder to get your content in front of your followers. In 2024, social platforms are placing more emphasis on engagement within private spaces, such as DMs and stories, rather than public feeds【29】【30】.
How to Overcome This Challenge:
Shift Focus to Private Engagement: Engagement is increasingly moving to DMs and private interactions. Encourage your followers to DM you by creating interactive stories, polls, or even starting broadcast channels【29】. This more intimate engagement fosters loyalty and deeper connections.
Incorporate User-Generated Content (UGC): Encouraging your audience to create content around your brand, such as sharing testimonials or personal experiences, can enhance authenticity and boost engagement. Audiences trust UGC more than branded content, making it a powerful tool in 2024【32】【30】.
Experiment with Longer Videos: Longer-form content is making a comeback in 2024, especially on platforms like Instagram and TikTok. These platforms are expanding their maximum video lengths, making it possible to dive deeper into topics, answer questions, and keep your audience engaged longer【29】.
3. Adapting to Algorithms: Navigating the New Social Media SEO
One of the biggest hurdles in social media marketing today is adapting to the constantly changing algorithms. Social platforms are now search engines in their own right, with users turning to TikTok and Instagram to discover new content【31】【33】. Understanding how to optimize your posts for these algorithms is essential for discoverability.
How to Overcome This Challenge:
Leverage Social SEO: Social platforms are increasingly becoming the go-to for search, particularly for younger audiences. Optimize your content by researching the right keywords and using them in captions, hashtags, and video descriptions. Doing so will improve your content's visibility in social search results【31】【29】.
Keep Up with Algorithm Updates: Social media algorithms are ever-evolving. Make it a habit to stay updated with the latest changes for each platform. This will help you fine-tune your content strategy and ensure your posts are seen by your target audience【33】.
Analyze and Adapt: Use built-in analytics tools to track which content performs best and why. Understanding what resonates with your audience will help you tailor your future posts, ensuring you’re creating content that’s algorithm-friendly【32】.
In 2024, social media content production presents a unique set of challenges. However, with the right strategies, you can overcome them and maximize your success. Whether it’s maintaining consistency with batch scheduling and repurposing content, engaging audiences through private conversations and UGC, or mastering social media SEO, these tips will help you stay ahead in the ever-changing social media landscape.
