Curated Accounts for Thematic Viewing and Micro-Learning
An Emerging Social Media Trend
Social Media is constantly evolving and changing, with the latest fascinating trend emerging: people are creating separate accounts, or "thematic channels," to focus on specific interests, much like curating their personalised TV networks. This phenomenon is gaining traction across platforms, particularly in micro-learning.
What’s Happening?
Social media users are increasingly building alternate accounts dedicated to singular themes—fitness, cooking, mindfulness, finance, or niche hobbies like woodworking or urban gardening. These accounts serve as curated spaces for consuming highly specific content without the noise of unrelated posts from personal or primary feeds.
This is an opportunity for creators to hyper-focus their content on one subject, appealing to highly engaged audiences who are there for precisely that niche. For viewers, these thematic accounts turn social media into a tailored experience, like selecting shows or channels on a streaming platform.
Why Is This Popular Now?
Overwhelming Main Feeds: As personal feeds fill with diverse content, many users seek separation between entertainment, learning, and leisure.
Micro-Learning Boom: Bite-sized content—reels, TikToks, and stories—has become a prime tool for learning new skills or absorbing information quickly.
Algorithm Rewards: Social media algorithms often favour themed accounts for their clarity of niche, driving more views and engagement.
Personal Control: By following only thematic accounts, users exercise greater control over their consumption and avoid algorithmically determined content overload.
How Micro-Learning Is Leading the Charge
Micro-learning—delivering information in concise, easily digestible chunks—has become a standout theme in this trend. From 30-second language lessons to 1-minute fitness tips, these thematic accounts deliver value without requiring a significant time investment.
Platforms like TikTok and Instagram have seen a surge in creators dedicating accounts to quick tutorials or educational hacks.
Niche learning communities have sprung up, using hashtags and cross-promotion to guide users to similar accounts.
The Future of Thematic Social Media
This trend signals a shift toward purpose-driven social media consumption. As users seek quality over quantity, brands and creators can capitalise by creating thematic, micro-learning content that provides value. Opportunities include:
Developing dedicated accounts for specific product lines or customer segments.
Launching series-based content mimicking episodic TV.
Leveraging user-generated thematic channels as collaborative marketing partners.
This evolution highlights the increasing sophistication of how we engage with social platforms—transforming passive scrolling into intentional, focused exploration. Social media isn't just a space for connection anymore; it's a personalised network of self-directed learning and entertainment.
