Why your CEO should get social

If you fear your CEO is erring on the side of the dark ages, and you’re trying to introduce them to the benefits of social media, read on.

They may sit up and take notice when they realise that some of the most successful and dynamic CEOs from a variety of some of the globe’s most innovative organisations are avid and savvy users of social media.

These leaders have not only cottoned on that social media is one of the fastest and most cost effective ways of launching their brand to all corners of the planet, they also know it is the best way to make their brand personable.

Social media engagement builds up trust with their consumers. It allows them to have transparency into the company, and who better to engage with on that than the top person in the job?

These CEOs are also doing it right, adopting a multi-social media strategy. Richard Branson, Chairman of Virgin Group, uses Facebook, Twitter, and Google+ as well as penning a daily blog to ensure that effective audience reach.

We’re pretty sure your CEO isn’t really stuck in the dark ages. If they’re not answering the phone with ‘Ahoy-hoy’, then you’re at a good starting point. But they may feel some vulnerability around social media.

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