Posts Taged vr

#NZSOMO 2017

A huge thanks to the team at Conferenz for asking me to speak on Social Media and VR/AR. I had a great time and was impressed with the wide variety of speakers. I particularly found it interesting the different views on brand personas verse brand stories. 

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AR, VR, MR…too far?

With this ever changing and evolving space of technology, how far is too far to be immersed in an experience?

I was asked this very question the other night at Smackle.com and it really got me thinking. My initial response is that this technology isn’t something that’s designed to replace reality, it’s virtual. We action the experience. Do we need to have the wind blowing in our faces as we “fly” through the air? Do we need to completely recreate this world, only to escape into one that is almost completely fictional?

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Imagination meets experience: Immersive VR/AR

I had a great time presenting with some of the best in the industry on VR and AR.

“OMG! WOW! are normal reactions when one first experiences Virtual Reality / Augmented Reality. Some call it an optical illusion, while others call it the Fourth Revolution. A whole new way to consume content, VR/AR is tipped to be a $162 billion industry by 2020.”


Thanks for having me SMCALK see more here.

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