Posts Taged social-media

The rise of the Influencer

I was having a chat with a UK based VC firm about the rise of influencers and their impact on the world of advertising. And it inspired this post on influencer marketing and what it actually means. It’s essentially a return to the core values of organic social marketing, the days of old when algorithms weren’t in control of who got to see what. But what really is influencer marketing and how is it successfully implemented into brand marketing?

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Why your CEO should get social

If you fear your CEO is erring on the side of the dark ages, and you’re trying to introduce them to the benefits of social media, read on.

They may sit up and take notice when they realise that some of the most successful and dynamic CEOs from a variety of some of the globe’s most innovative organisations are avid and savvy users of social media.

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