A huge thanks to the team at Conferenz for asking me to speak on Social Media and VR/AR. I had a great time and was impressed with the wide variety of speakers. I particularly found it interesting the different views on brand personas verse brand stories.
I was having a chat with a UK based VC firm about the rise of influencers and their impact on the world of advertising. And it inspired this post on influencer marketing and what it actually means. It’s essentially a return to the core values of organic social marketing, the days of old when algorithms weren’t in control of who got to see what. But what really is influencer marketing and how is it successfully implemented into brand marketing?
Content production for social media channels is made up of a variety of different inputs in its attempts to be engaging and relevant. What’s interesting about trying to keep content sustainable is the balance of strategic content vs original content, and whether this content is generated in-house or by an agency.
In a world where User Generated Content (UGC) is becoming more and more prevalent, we’ve seen that brands need to produce content that is authentic and original, and often this is strongest when it comes directly from the company themselves.
I’m often asked where the internet will be in 5 years.
Ultimately, I believe the internet will become more integrated with our daily lives. Phones are already a natural extension of our hands, or at least never too far from them.
But really, where do I see the internet? Here, I look to the giants of the industry: Google and Facebook. It seems they, like most, are going nuts over Virtual Reality and Augmented Reality so it makes sense to assume that whatever the internet turns into, it will be an immersive environment.
Product placement on TV shows isn’t a new concept, but combining it with social opens up new opportunities.Brand or product placement on TV can easily be supported by digital content that is disseminated through social at the very same time the audience is watching the TV show. After all, people are no longer watching the commercials but reaching for their smart devices during the ad break. In most cases, they are using both whilst watching the large screen in the living room (yes, by this I’m including people watching Netflix and other streaming options on the old TV).