Posts Taged advertising

#NZSOMO 2017

A huge thanks to the team at Conferenz for asking me to speak on Social Media and VR/AR. I had a great time and was impressed with the wide variety of speakers. I particularly found it interesting the different views on brand personas verse brand stories. 

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GOVIS 2017 – Responsive Government – Drone Panel

I had the honor of speaking on the Drone panel at GOVIS, was a great way to end an excellent event!

“Conference Finale” – Game of Drones We are promising a great wrap up to the conference! Our wonderful panel of external speakers will take us on a journey to strange new worlds, exploring the appropriate and other uses of Drones. Where could this go? We won’t know but we do know it will fly! 

 

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The rise of the Influencer

I was having a chat with a UK based VC firm about the rise of influencers and their impact on the world of advertising. And it inspired this post on influencer marketing and what it actually means. It’s essentially a return to the core values of organic social marketing, the days of old when algorithms weren’t in control of who got to see what. But what really is influencer marketing and how is it successfully implemented into brand marketing?

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Imagination meets experience: Immersive VR/AR

I had a great time presenting with some of the best in the industry on VR and AR.

“OMG! WOW! are normal reactions when one first experiences Virtual Reality / Augmented Reality. Some call it an optical illusion, while others call it the Fourth Revolution. A whole new way to consume content, VR/AR is tipped to be a $162 billion industry by 2020.”


Thanks for having me SMCALK see more here.

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