A huge thanks to the team at Conferenz for asking me to speak on Social Media and VR/AR. I had a great time and was impressed with the wide variety of speakers. I particularly found it interesting the different views on brand personas verse brand stories.
With this ever changing and evolving space of technology, how far is too far to be immersed in an experience?
I was asked this very question the other night at Smackle.com and it really got me thinking. My initial response is that this technology isn’t something that’s designed to replace reality, it’s virtual. We action the experience. Do we need to have the wind blowing in our faces as we “fly” through the air? Do we need to completely recreate this world, only to escape into one that is almost completely fictional?
I had a great time presenting with some of the best in the industry on VR and AR.
“OMG! WOW! are normal reactions when one first experiences Virtual Reality / Augmented Reality. Some call it an optical illusion, while others call it the Fourth Revolution. A whole new way to consume content, VR/AR is tipped to be a $162 billion industry by 2020.”
I’m often asked where the internet will be in 5 years.
Ultimately, I believe the internet will become more integrated with our daily lives. Phones are already a natural extension of our hands, or at least never too far from them.
But really, where do I see the internet? Here, I look to the giants of the industry: Google and Facebook. It seems they, like most, are going nuts over Virtual Reality and Augmented Reality so it makes sense to assume that whatever the internet turns into, it will be an immersive environment.