Social Media

#NZSOMO 2017

A huge thanks to the team at Conferenz for asking me to speak on Social Media and VR/AR. I had a great time and was impressed with the wide variety of speakers. I particularly found it interesting the different views on brand personas verse brand stories. 

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The rise of the Influencer

I was having a chat with a UK based VC firm about the rise of influencers and their impact on the world of advertising. And it inspired this post on influencer marketing and what it actually means. It’s essentially a return to the core values of organic social marketing, the days of old when algorithms weren’t in control of who got to see what. But what really is influencer marketing and how is it successfully implemented into brand marketing?

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Outsource or in-house? What’s right for social media content production.

Content production for social media channels is made up of a variety of different inputs in its attempts to be engaging and relevant. What’s interesting about trying to keep content sustainable is the balance of strategic content vs original content, and whether this content is generated in-house or by an agency.

In a world where User Generated Content (UGC) is becoming more and more prevalent, we’ve seen that brands need to produce content that is authentic and original, and often this is strongest when it comes directly from the company themselves.

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Why your CEO should get social

If you fear your CEO is erring on the side of the dark ages, and you’re trying to introduce them to the benefits of social media, read on.

They may sit up and take notice when they realise that some of the most successful and dynamic CEOs from a variety of some of the globe’s most innovative organisations are avid and savvy users of social media.

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A little blast from the past! – Tweeting his way to success

A lot of success and an equal dose of failure… Looking back would I change a thing? Nope, not at all!

“A passion for communicating – or maybe just talking – drew Tom Reidy to social media.

He established Tweet4yourtee in 2009, a company that designs T-shirts with personalised Twitter names, and then Catalyst90, the “social media agency for agencies”.

Clients include the All Blacks, NZ Post, Massey University and Icebreaker.” – Read the full Stuff article here.


I’m only able to do what I do, because of the things that I’ve done, the lessons I’ve learned and the path I have taken. 😉

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