Innovation is the future

Recently I attended a conference where I was a keynote speaker on modern advertising. I was asked the question, “If you were a lecturer at a University, what would you be teaching to the future minds of advertising?”. I pondered this for a second, and replied with “Innovation. I’d teach the importance of innovation.” 

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Why your CEO should get social

If you fear your CEO is erring on the side of the dark ages, and you’re trying to introduce them to the benefits of social media, read on.

They may sit up and take notice when they realise that some of the most successful and dynamic CEOs from a variety of some of the globe’s most innovative organisations are avid and savvy users of social media.

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A little blast from the past! – Tweeting his way to success

A lot of success and an equal dose of failure… Looking back would I change a thing? Nope, not at all!

“A passion for communicating – or maybe just talking – drew Tom Reidy to social media.

He established Tweet4yourtee in 2009, a company that designs T-shirts with personalised Twitter names, and then Catalyst90, the “social media agency for agencies”.

Clients include the All Blacks, NZ Post, Massey University and Icebreaker.” – Read the full Stuff article here.


I’m only able to do what I do, because of the things that I’ve done, the lessons I’ve learned and the path I have taken. 😉

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