Posts by Tom Reidy

Innovation is the future

Recently I attended a conference where I was a keynote speaker on modern advertising. I was asked the question, “If you were a lecturer at a University, what would you be teaching to the future minds of advertising?”. I pondered this for a second, and replied with “Innovation. I’d teach the importance of innovation.” 

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Why your CEO should get social

If you fear your CEO is erring on the side of the dark ages, and you’re trying to introduce them to the benefits of social media, read on.

They may sit up and take notice when they realise that some of the most successful and dynamic CEOs from a variety of some of the globe’s most innovative organisations are avid and savvy users of social media.

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