PUSHING BUTTONS AND MAKING CONTENT

I’m a creator and innovator with a passion for social and digital media mixed with technology and advertising. I have an entrepreneurial mindset and a love for company culture and building brands.

I have worked with some of New Zealand’s most passionate brands. Building stories through social and digital media that inspire an authentic connection to their brand.

I have led and motivated teams within Ad Agencies and clients, driving their passion and helping them fulfil their goals.

I hope you enjoy reading through this site. Don’t forget to visit my blog and the all-new TAG Academy or if you have a burning question about Social Media, visit the Question page and have a chat with Byte, the AI bot trained on Social Media.

About

Since 2008 I have spent the majority of my career working with premier brands.

This was predominantly in digital and social media, from the early days of consulting on how to set up a Facebook page to the later years of creative engagements across social and digital platforms. Here is a snapshot of some of the brands I have worked with:

Things that keep me busy

The following is what keeps me entertained on a daily basis. Honestly, my main priority is dedicating most of my time to creating and innovating for TAG. I'm really passionate about it, and I firmly believe that pursuing your passions is crucial for a fulfilling life. Plus, I love sharing my knowledge and experience with others.

Now, when I say I'm passionate about cars, I mean it. Cars are my absolute jam. I could talk about them for hours on end without getting bored. There's just something about the sleek lines, the roar of the engine, and the adrenaline rush that comes with hitting the gas pedal that gets me fired up, a little of this passion you can see at Small Car Garage.

And when it comes to sharing my knowledge, I'm all about it. I firmly believe that knowledge should be accessible to everyone, and that's why I'm always eager to share my insights and experience with others. So whether you're interested in cars or just want to learn more about innovation and creativity, feel free to check out my blog or Social Media NZ.